I recently attended a HubSpot webinar about the importance of Social Media with special guest Brent Leary (@brentleary) . He spoke about various social media websites but mainly kept coming back to Twitter. It’s no wonder since it’s recent fame and popularity. You can’t turn on the news without hearing about it. Anyways, here’s some services in which you can take Twitter to that next level:

Twitalyzer is a unique tool to evaluate the activity of any Twitter user and report on relative influence, signal-to-noise ratio, generosity, velocity, clout, and other useful measures of success in social media.

CoTweet is how business does twitter. CoTweet is a platform that helps companies reach and engage customers using Twitter. Share the job of being on duty. Tap the collective wisdom of people across functional areas like marketing, PR and customer service. Assign tasks and track followups. Know when you need to jump in. Track your exchanges through simple case management. Schedule updates to make company announcements. Automatically include signatures in your updates to identify who’s talking and keep conversations personal.

Favotter is a Twitter’s mush-up service which collect a lot of favorites from many Twitter’ers and provide most exciting POSTs in Twitter. Built by an architect that wanted to collect favorites by ALL of twitter-users, but the limitation of API prevented him from it. So, Favotter searches 950 users who have largest number of favorites.

Brent Leary is Co-founder and Partner of CRM Essentials LLC, a management consulting/advisory firm focused on implementing strategies and technologies affecting profitability through customer relationship management.
Check out Brent Leary on http://www.brentleary.com

View the video and download the slides of the webinar I attended hosted by HubSpot.

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Tags: Brent Leary, Customer Relationship Management, Twitter

This entry was posted on Tuesday, April 14th, 2009 at 2:26 pm and is filed under Social Media & Networks. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.