Email marketing is the most popular and one of the most effective forms of marketing used today. It is quick to deploy, offers immediate and highly measurable results, enables advanced customer segmentation and personalization and delivers a high return on investment. But achieving optimal results from your email marketing programs requires experience, planning and advanced technology. Planning and execution of successful email marketing programs can become quite complex at times, leaving you feeling like enlisting help from an expert on the subject.

Today I came across the Lyris Guru’s Guide 2008. Download it free.